Branding agency in Essex

Brand Creation

We combine creativity and strategy to build brands that work. We make sure your brand not only looks the part but also resonates with the right people and takes you where you need to go.

You could be starting a new businesses, project, or programme, or looking to reinvent yourself. Maybe you’re introducing a new arm to your company and need a sub-brand that’s independent yet connected.

Whatever the brief, we equip you with the tools to successfully launch your brand and unify your marketing strategy.

How we do it:

1. Foundation

Our deep dive workshop takes a strategic look at your mission, values, and target audience. These form the bedrock of your brand identity. We also look at your competitors to understand how you do things differently.

2. Voice

This is where we solidify your brand personality, key messaging, and tone of voice. As well as guiding future marketing and content creation, your brand voice needs to inform your visual identity.

3. Identity

Taking what we know about your positioning and tone, we create three unique brand concepts. You review them and chose one concept to refine. We implement any changes and go through a final round of feedback to make sure we’ve fully captured your vision.

4. Application

We bring everything together with a comprehensive guideline and package of materials including:

Logos (full colour, mono version and examples of correct usage)
Colour palette
Fonts and styling
Patterns, textures, and icons
Mock ups of the brand in action

We also offer a range of optional extras to ensure your brand and message is consistent and impactful across channels. This can include key business assets, such as business cards, letterheads and email signatures, and a full communications toolkit and style guideline.